Affordability Cures: Searching for Affordability Cures – Health Cures with a Purpose
Concept for event design for Blue Cross Blue Shield, Affordability Cures: Searching for Affordability Cures – Health Cures with a Purpose. This included visual research, mood boards, typographic exploration, illustration. Options for a type lock-up were created. A system of illustrations was also created. This included abstract geometric illustrations created with an isometric grid. These vector illustrations have iterations to stand alone, and to be used in conjunction with images. Lifestyle images were selected that are appropriate to the active feeling, as well as industry appropriate images. Event deliverables such as pull up banners, posters, and installations were identified and conceptualized.
